The World of Bluegrass delivers a bluegrass music experience like none other. With an industry conference, artist showcases, awards show and two-day festival, the event drives the development and appreciation of bluegrass music on a global scale.
Bluegrass values of AUTHENTICITY, FAMILY, and COMMUNITY reflect well on your brand when you partner with the IBMA.
World of Bluegrass has grown to over 223,000 attendees and over $12 million in annual economic impact over six years in Raleigh, NC.
The IBMA Business Conference is the premier industry event and trade show in bluegrass. Top professionals gather to Connect, Discover, and Grow!
Attendance: 1500+ (Conf.), 3000+ (Trade Show)Learn More
With over 200 showcase performances, the Ramble is the foremost platform for introducing talent and new material to the bluegrass community!
Attendance: 4500+Learn More
The biggest night on the bluegrass calendar, featuring once-in-a-lifetime moments and outstanding performances by the best in bluegrass!
Attendance: 2000+ (show), 40,000+ (livestream)Learn More
Wide Open Bluegrass is a one-of-a-kind urban bluegrass festival with 100+ artist over 8 stages in downtown Raleigh, NC!
Attendance: 220,000+Learn More
We tailor your sponsorship package to meet the your goals through a broad range of activations, product integrations, prominent logo placement and custom marketing opportunities throughout World of Bluegrass Week.
Top-level opportunities include:
Highest engagement possible. One-of-a-kind activations and promotional opportunities. Your brand seamlessly aligned with the IBMA and World of Bluegrass as a top promotional partner.
Maximum visibility and exclusive activations. Reaching your target audience. Leveraging our platform to elevate your brand to the next level.
Great value. High-level promotion and activation that makes a splash at World of Bluegrass.