World of Bluegrass is the largest platform for bluegrass music in the world!

The World of Bluegrass delivers a bluegrass music experience like none other.  With an industry conference, artist showcases, awards show and two-day festival, the event drives the development and appreciation of bluegrass music on a global scale.

Align YOUR BRAND with bluegrass values!

Bluegrass values of AUTHENTICITY, FAMILY, and COMMUNITY reflect well on your brand when you partner with the IBMA.

Share in our success!

World of Bluegrass has grown to over 223,000 attendees and over $12 million in annual economic impact over six years in Raleigh, NC.

World of Bluegrass Events

IBMA Business Conference

The IBMA Business Conference is the premier industry event and trade show in bluegrass. Top professionals gather to Connect, Discover, and Grow!

Attendance: 1500+ (Conf.), 3000+ (Trade Show)

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Bluegrass Ramble Showcase Series

With over 200 showcase performances, the Ramble is the foremost platform for introducing talent and new material to the bluegrass community!

Attendance: 4500+

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IBMA Awards Show

The biggest night on the bluegrass calendar, featuring once-in-a-lifetime moments and outstanding performances by the best in bluegrass!

Attendance: 2000+ (show), 40,000+ (livestream)

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Wide Open Bluegrass Festival

Wide Open Bluegrass is a one-of-a-kind urban bluegrass festival with 100+ artist over 8 stages in downtown Raleigh, NC!

Attendance: 220,000+

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Activate YOUR BRAND at the World of Bluegrass

We tailor your sponsorship package to meet the your goals through a broad range of activations, product integrations, prominent logo placement and custom marketing opportunities throughout World of Bluegrass Week.

Top-level opportunities include:


Highest engagement possible. One-of-a-kind activations and promotional opportunities. Your brand seamlessly aligned with the IBMA and World of Bluegrass as a top promotional partner.


Maximum visibility and exclusive activations. Reaching your target audience. Leveraging our platform to elevate your brand to the next level.


Great value. High-level promotion and activation that makes a splash at World of Bluegrass.

IBMA Awards, Bluegrass Ramble, & Business Conference Sponsorship

Susan Woelkers, Advantage Sponsorship
(615) 497-4801


Wide Open Bluegrass Festival Sponsorship

Greg Behr, GBW Strategies


Advertising Opportunities

Advertise with the IBMA at World of Bluegrass through our Conference Program and tote bag inserts, and advertise with us year-round in our bi-monthly newsletter.


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