The largest platform for bluegrass music in the world

With an industry conference, artist showcases, awards show and two-day festival, IBMA World of Bluegrass® drives the development and appreciation of bluegrass music on a global scale. It’s a bluegrass music experience like none other.

Align your brand with bluegrass values

Bluegrass values of AUTHENTICITY, FAMILY, and COMMUNITY reflect well on your brand when you partner with the IBMA.

Share in our success

Be an active part of this community! IBMA World of Bluegrass® has grown to over 223,000 attendees and over $12 million in annual economic impact over six years in Raleigh, NC.

Click on the button below and explore the opportunities that await during IBMA World of Bluegrass® week!

2023 IBMA Sponsorship Deck

IBMA World of Bluegrass Events

IBMA Business Conference

The IBMA Business Conference is the premier industry event and trade show in bluegrass. Top professionals gather to Connect, Discover, and Grow!

Attendance: 1500+ (Conf.), 3000+ (Trade Show)

Learn More

IBMA Bluegrass Ramble

Our showcase series with over 30 bands and 200 performances, is the premier platform for introducing talent and new material to the bluegrass community!

Attendance: 4500+

Learn More

IBMA Bluegrass Music Awards

The biggest night in bluegrass, featuring once-in-a-lifetime moments and outstanding performances by top artists!

Attendance: 2000+ (show), 40,000+ (livestream)

Learn More

IBMA Bluegrass Live! powered by PNC

A one-of-a-kind urban bluegrass festival with 100+ artist over 8 stages in downtown Raleigh, NC!

Attendance: 220,000+

Learn More

Activate your brand at IBMA World of Bluegrass

We tailor your sponsorship package to meet your goals through a broad range of activations, product integrations, prominent logo placement, and custom marketing opportunities throughout IBMA World of Bluegrass week.

Top-level opportunities include:


Highest engagement possible. One-of-a-kind activations and promotional opportunities. Your brand seamlessly aligned with IBMA World of Bluegrass® as a top promotional partner.


Maximum visibility and exclusive activations. Reaching your target audience. Leveraging our platform to elevate your brand to the next level.


Great value. High-level promotion and activation that makes a splash at IBMA World of Bluegrass®.

IBMA Business Conference & Exhibit Hall, IBMA Bluegrass Ramble, & IBMA Bluegrass Music Awards, Red Hat Main Stage Sponsorships

Anna Kline, IBMA Business Development Director


IBMA Bluegrass Live! Powered by PNC Sponsorship

Greg Behr, GBW Strategies


Advertising Opportunities

Advertise with IBMA World of Bluegrass® through our Conference Program or mobile app—or, advertise with us year-round in our monthly newsletter or on our social media channels.


back to top