The largest platform for bluegrass music in the world!

IBMA World of Bluegrass delivers a bluegrass music experience like none other. With an industry conference, artist showcases, awards show and two-day festival, the event drives the development and appreciation of bluegrass music on a global scale.

Align your brand with bluegrass values!

Bluegrass values of AUTHENTICITY, FAMILY, and COMMUNITY reflect well on your brand when you partner with the IBMA.

Share in our success!

IBMA World of Bluegrass has grown to over 223,000 attendees and over $12 million in annual economic impact over six years in Raleigh, NC.

IBMA World of Bluegrass Events

IBMA Business Conference

The IBMA Business Conference is the premier industry event and trade show in bluegrass. Top professionals gather to Connect, Discover, and Grow!

Attendance: 1500+ (Conf.), 3000+ (Trade Show)

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IBMA Bluegrass Ramble

Our showcase series with over 200 performances, this is the premier platform for introducing talent and new material to the bluegrass community!

Attendance: 4500+

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IBMA Bluegrass Music Awards

The biggest night in bluegrass, featuring once-in-a-lifetime moments and outstanding performances by top artists!

Attendance: 2000+ (show), 40,000+ (livestream)

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IBMA Bluegrass Live! powered by PNC

A one-of-a-kind urban bluegrass festival with 100+ artist over 8 stages in downtown Raleigh, NC!

Attendance: 220,000+

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Activate your brand at IBMA World of Bluegrass

We tailor your sponsorship package to meet the your goals through a broad range of activations, product integrations, prominent logo placement and custom marketing opportunities throughout IBMA World of Bluegrass week.

Top-level opportunities include:


Highest engagement possible. One-of-a-kind activations and promotional opportunities. Your brand seamlessly aligned with IBMA World of Bluegrass as a top promotional partner.


Maximum visibility and exclusive activations. Reaching your target audience. Leveraging our platform to elevate your brand to the next level.


Great value. High-level promotion and activation that makes a splash at IBMA World of Bluegrass.

IBMA Bluegrass Live!, IBMA Bluegrass Ramble, & IBMA Bluegrass Music Awards Sponsorship

Greg Behr, GBW Strategies

IBMA Business Conference Sponsorship

[email protected]

Advertising Opportunities

Advertise with IBMA World of Bluegrass through our Conference Program and tote bag inserts, and advertise with us year-round in our monthly newsletter.


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