For more than two decades, our volunteers have been critical to the success of our events. Whether you are a seasoned returning volunteer or attending for the first time, become a part of our stellar team working to make IBMA World of Bluegrass a world-class music industry event!




IBMA offers a variety of opportunities and price points for agents, labels, artists, and corporate partners to sponsor showcases throughout the week.

Official Showcase – The premier platform for introducing talent and new material to the bluegrass community

Songwriter Showcase – Spotlighting ten selected songwriters or songwriting teams

IBMA Bluegrass Live! Street Stages – Multiple stages stretching down Fayetteville Street with 200,000 attendees.

Sponsored Showcases – Promote your brand alongside one of our our showcase opportunities. Partner with us for an existing slot or curate your own showcase lineup!

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The central gathering place where over 12,000 visitors browse the latest industry wares, conduct business, and network. The Exhibit Hall features a wide variety of vendors, gear, services, and products for the bluegrass professional and fan!

As we emerge from the pandemic, it’s more important than ever for the bluegrass music industry to find meaningful ways to reconnect and continue to conduct business on the leading edge of product innovation, ongoing changes to our industry, and consumer trends.

Choose from Business Conference, Music Festival, or Full-Week exhibitor packages to tailor your engagement with the best audiences in your business!

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Street Vendor

Our festival brings thousands of attendees across the world to the streets of Raleigh to enjoy music, food & beverage, arts & crafts, family fun, and more! Sections of Fayetteville Street will be closed off during Friday & Saturday for our main thoroughfare of vendors and activities. If you are interested in becoming a vendor during IBMA Bluegrass Live!, click below.


Art Market

We are once again partnering with Artsplosure to host the Art Market designed to recognize North Carolina’s talented and enthusiastic art community and feature unique artisans from across the United States.


Youth Events

Music and networking for all ages!

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Propose A Conference Session

Have an idea for an IBMA World of Bluegrass session? Proposals can be submitted by bluegrass and general music industry professionals. Proposals may be considered for the IBMA Business Conference OR for IBMA Bluegrass Live! (Convention Center educational and workshop sessions, not stage performances).

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Awards Voting and Nomination

IBMA Bluegrass Music Awards

Recognizing outstanding achievement and pioneering efforts in bluegrass music.

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IBMA Distinguished Achievement Awards

Honoring forerunners and ambassadors for bluegrass music.

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IBMA Industry Awards

Recognizing outstanding work in non-performing industry categories.

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IBMA Momentum Awards

Recognizing artists and entrepreneurs who are in the early years of their careers.

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Sponsor & Advertise

Bluegrass values of authenticity, family, and community reflect well on your brand when you partner with the IBMA.

IBMA World of Bluegrass has grown to over 223,000 attendees and over $12 million in annual economic impact over six years in Raleigh, North Carolina.

We offer a diverse range of advertising & sponsorship opportunities. Activate your brand on the largest platform for bluegrass music in the world!

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