Chattanooga Selected as New Home of IBMA World of Bluegrass®
First Recipient of Tennessee’s Special Event Fund
CHATTANOOGA, Tenn. (July 29, 2024) – The Chattanooga Tourism Co., in partnership with the General Assembly, the Tennessee Department of Tourist Development (TDTD), and the International Bluegrass Music Association (IBMA), announced today that Chattanooga has been selected as the new home of IBMA World of Bluegrass (WOB) multi-day event in 2025, 2026, and 2027, with the inaugural event taking place September 16-20, 2025.
House and Senate Finance Chairs Rep. Patsy Hazlewood (R-Signal Mountain) and Sen. Bo Watson (R-Hixson) also named Chattanooga as the first recipient of the Tennessee Special Event Fund. In 2022, Tennessee Gov. Bill Lee partnered with the General Assembly to appropriate $25 million in the state budget for a fund designed to attract large-scale events expected to generate at least $10 million in visitor spending and $1 million in state and local taxes. The Chattanooga Tourism Co. will use the award to invest in the support and growth of the WOB event.
“Tennessee is proud to welcome IBMA’s World of Bluegrass to Chattanooga. This event is not only a testament to our state’s vibrant cultural heritage but also a significant economic driver for our communities,” said Chairwoman Patsy Hazlewood. “We are excited to support this event that will bring Bluegrass enthusiasts together in our city and give us an opportunity to showcase Tennessee and Chattanooga to an audience coming from literally around the world.”
Barry White, president and CEO of the Chattanooga Tourism Co., said “The Tourism Co. is honored to be the first recipient of Tennessee’s new Special Event Fund and to welcome the WOB to Chattanooga. We are extremely excited to bring this event to Chattanooga and highlight our city’s flourishing cultural scene, while also generating economic returns to our community.”
The 5-day IBMA World of Bluegrass event, scheduled for Sept. 16-20, 2025, will feature a convention, tradeshow, awards show, artist showcases across downtown, and a two-day live music festival with top bluegrass artists worldwide.
The Chattanooga Tourism Co. estimates the 2025 WOB event will attract 18K+ overnight visitors and more than 45K+ including day visitors, generate $30.1 million in economic impact, and yield $1.1 million in state tax revenue. Visitor spending will support local jobs and additional tax revenues, benefiting multiple industries beyond tourism.
“In our mission to spread the music, IBMA considered 30+ destinations for a new home. While other cities could offer the necessary commitment, the passion and enthusiasm of the people of Chattanooga truly stood out. We are incredibly grateful for the support from the state of Tennessee and the welcoming spirit of Chattanooga. This city’s unique charm and hospitality makes it a perfect home for WOB artists and guests,” said Ken White, executive director of IBMA.
Commissioner Mark Ezell of the Tennessee Department of Tourist Development added, “We are ready to welcome the world’s largest events to Tennessee stages. IBMA’s World of Bluegrass is a great way to showcase our rich musical heritage, and the very goal of the Special Event Fund is to support local partners as they pursue and secure high-value events like this that represent tremendous economic benefit for Tennessee businesses.”
Thanks to the financial investment and support of the WOB sponsors, Chattanooga successfully secured this prestigious event. Special thanks to Governor Bill Lee, House and Senate Finance Chairs Rep. Patsy Hazlewood (R-Signal Mountain) and Sen. Bo Watson (R-Hixson), Commissioner Mark Ezell and team at the Tennessee Department of Tourist Development, Riverview Foundation, Benwood Foundation, Fletcher Bright Realty, River City Co., Hamilton County Mayor Weston Wamp and team, City of Chattanooga Mayor Tim Kelly and team, and numerous local partners, including hotels, restaurants, and cultural organizations.
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About the Chattanooga Tourism Co.
The Chattanooga Tourism Co. is the official destination marketing organization for Hamilton County, dedicated to sustainably increasing visitation and connecting guests with authentic Chattanooga experiences. The organization aims to strengthen the local economy and enrich the community by establishing Chattanooga as a premier destination for meetings, conventions, sporting events, and leisure travel. Annually, Hamilton County welcomes over 15 million visitors who contribute $65 million in local taxes, saving each resident household $1,138 in taxes and supporting more than 30,000 jobs. VisitChattanooga.com
About the International Bluegrass Music Association
IBMA – the International Bluegrass Music Association – is the non-profit music association that connects, educates, and empowers bluegrass professionals and enthusiasts, honoring tradition and encouraging innovation in the bluegrass community worldwide. IBMA World of Bluegrass® facilitates the growth and development of the bluegrass music community, from professional to fan. This goal is accomplished through four main components: business conference, showcases, awards show, and music festival. The festival features the best of the best in bluegrass today, helps benefit the IBMA Trust Fund—a 501(c)(3) charitable organization that assists bluegrass professionals during financial emergencies—and introduces the music to thousands of new fans every year. ibma.org worldofbluegrass.org
About the Tennessee Department of Tourist Development
The Tennessee Department of Tourist Development (TDTD) is dedicated to driving economic growth and tourism in all 95 counties. TDTD’s global marketing efforts increase visitation to Tennessee, which boosts tax revenue, creates jobs and attracts new investment across the state. Tennessee is a global destination of choice offering visitors world-class music, live entertainment, family-friendly experiences, charming communities, innovative and classic culinary creations, renowned scenic beauty and outdoor adventure—all centered at the crossroads of rich history and unrivaled hospitality. Vacations “sound perfect” in Tennessee. Visit TNvacation.com and follow @TNvacation on social media for travel inspiration.
MEDIA CONTACT:
Hannah Hammon
Chattanooga Tourism Co.
Public Relations Manager
Cell: 256-996-5788
[email protected]
